A major tech news report has sent shockwaves through the smartphone community, claiming that popular brand OnePlus is being "dismantled" by its parent company OPPO. The report, published by Android Headlines, alleges that due to years of declining sales and market share, OPPO is quietly winding down OnePlus's operations globally.

The report cites evidence including a more than 20% drop in global shipments in 2024, the closure of its Dallas, USA headquarters without announcement, and the alleged cancellation of upcoming devices like the OnePlus Open 2 foldable. It paints a picture of a brand in retreat, with its teams significantly reduced in key markets like North America and Europe.

However, OnePlus has swiftly responded to these claims. The CEO of OnePlus India, Robin Liu, took to social media to call the report "false" and "unverified," stating that "business operations continue as normal" in India, one of its largest markets. The company's North America division also issued a statement assuring customers that it "continues to operate," guaranteeing after-sales support and software updates.

Analysts note that OnePlus has indeed faced significant challenges. Its market share in the premium segment in India reportedly fell sharply from 21% to 6% in 2024, and it has struggled to gain traction against competitors globally. The recent restructuring of sister brand Realme by OPPO has also fueled speculation about OnePlus's fate.

The situation highlights a brand at a crossroads. While official statements deny an immediate shutdown, there is broader industry acknowledgment that OnePlus has lost its earlier disruptive edge and is navigating a fiercely competitive market. For now, current OnePlus owners are assured their warranties and updates will be honored. The brand's long-term future, however, remains a topic of intense speculation and debate within the tech world.